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MyBetterPathHealth ("we, “us”, or "our") operates the website MyBetterPathHealth.com and related services (collectively, the "Services"). This Privacy Policy explains how we collect, use, and protect your personal information when you use our weight loss and wellness platform.

 

1. Information We Collect

 

Information You Provide Directly

 

When you create an account, enroll in our program, or interact with our Services, we may collect:

 

· Contact Information: Name, email address, mailing address, phone number

· Health Information: Age, gender, current weight, goal weight, height, BMI, dietary habits, exercise activity, and other health-related information you choose to share 

· Account Credentials: Username, password, and authentication data

· Payment Information: Credit card details and billing information (processed by secure third-party payment processors)

· Communications: Content of messages, chats, and emails you send to us

· Quiz and Survey Responses: Information you provide through optional assessments and questionnaires

 

Information Collected Automatically

 

When you use our Services, we automatically collect:

 

· Device Information: IP address, browser type, operating system, device identifiers 

· Usage Data: Pages visited, time spent, links clicked, and navigation patterns

· Cookies and Tracking Technologies: Information about your browsing behavior and preferences 

 

Information from Third Parties

 

We may receive information about you from:

 

· Social media platforms (if you connect your accounts)

· Analytics and advertising partners

· Healthcare providers or employers (if you participate through a wellness program) 

 

2. How We Use Your Information

 

We use your information to:

 

· Provide Services: Manage your account, track your progress, deliver program content, and process payments 

· Personalize Experience: Customize recommendations and content based on your goals and preferences

· Communicate: Send program updates, appointment reminders, promotional materials, and respond to inquiries 

· Improve Our Services: Analyze usage patterns, conduct research, and enhance program effectiveness 

· Ensure Security: Detect and prevent fraud, unauthorized access, and other security incidents

· Comply with Legal Obligations: Fulfill regulatory requirements and respond to lawful requests

 

3. How We Share Your Information

 

We may share your personal information with:

 

· Service Providers: Third-party vendors who help us operate our Services, including payment processors, analytics providers, customer support, and marketing partners 

· Business Partners: Affiliates and partners who assist in delivering our program

· Healthcare Providers: If you participate through a workplace wellness program, your health information may be shared with your employer's group health plan in accordance with HIPAA requirements 

· Legal Authorities: When required by law, regulation, or legal process

· Business Transfers: In connection with a merger, acquisition, or sale of assets 

 

Important: We will never sell or lease your personal information to third parties for their marketing purposes without your explicit consent . Text messaging opt-in data and consent will never be shared with third parties for marketing purposes .

 

4. Your Privacy Rights and Choices

 

Access and Correction: You may access, update, or correct your personal information through your account settings.

 

Data Deletion: You may request deletion of your account and personal information, subject to legal retention requirements .

 

Marketing Communications: You may opt out of promotional emails by clicking the unsubscribe link or contacting us directly. Even if you opt out, we may still send non-promotional communications related to your account .

 

Cookies: You can manage cookie preferences through your browser settings.

 

California Residents: If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and the right to request deletion .

 

Nevada Residents: Nevada residents may opt out of the sale of their personal information .

 

5. Data Security

 

We implement administrative, technical, and physical safeguards to protect your information, including:

 

· Encryption of sensitive data in transit and at rest

· Access controls and authentication measures

· Regular security monitoring and testing

· Firewalls and other security technologies

 

However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security .

 

6. HIPAA Compliance

 

Important: If MyBetterPathHealth is offered as part of a group health plan or in connection with a healthcare provider, the health information we collect may constitute Protected Health Information (PHI) governed by HIPAA . In such cases, we will:

 

· Provide a separate HIPAA Notice of Privacy Practices

· Implement additional safeguards for PHI

· Limit use and disclosure of PHI as required by law

· Maintain appropriate business associate agreements

 

If you participate through a workplace wellness program offered directly by your employer (not through a group health plan), HIPAA may not apply, but we still protect your information in accordance with this policy .

 

7. Children's Privacy

 

Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with information, please contact us, and we will take steps to delete it .

 

8. International Data Transfers

 

Your information may be processed and stored in the United States or other countries where data protection laws may differ from your jurisdiction . We take steps to ensure your information receives adequate protection.

 

9. Changes to This Policy

 

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date .

 

10. Contact Us

 

If you have questions about this Privacy Policy, to exercise your privacy rights, or to submit a complaint, please contact us:

 

Email: info@mybetterpathhealth.com

Address: 1 west Broad street 

Floor 11th Bethlehem PA 18018

 

This Privacy Policy was created to reflect our commitment to protecting your privacy and providing transparent information about our data practices. We encourage you to review it regularly and contact us with any concerns.